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Finding new customers can be time-consuming and expensive, with a new-customer campaign generating only around 5% of sales at best, and nothing at worst. So how can you ramp up your new-customer campaign to get the best results? 1. Get skills. Invest in skills to take best advantage of each opportunity: read more business or …

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Working from home is convenient, comfortable and typically less stressful than doing so in an office environment, but that doesn’t mean it’s free of challenges. For instance, many people who work in their homes have a difficult time staying focused, as there’s nothing stopping them from indulging in any number of distractions over the course …

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Have you ever sat in a coffee shop on a lazy Sunday morning reading the paper, thinking you would really like another coffee but can’t be bothered to get up and order it? The result is that you don’t bother, and so the coffee shop loses your sale. How different would your experience be if …

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“Number one, cash is king… number two, communicate… number three, buy or bury the competition”. Jack Welch How often do you look at your cash flow? Profit does not equal cash, but when sales are buoyant and business is booming, you may not even be thinking about how much ready cash you have in the …

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The “stop doing” list is a way to more effectively allocate the most precious of all resources: time. It’s possibly more beneficial than the to-do list. It’s about this time of year that businesses plot out their strategy for the coming year: they determine what direction they want to go in, what they want to …

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Do you like to give gifts of chocolate, wine, sweets or other edible goodies to your customers, suppliers or contacts? This is a great way to say thanks, or just to show you care. Well, Inland Revenue just made gifts of food or drink a little more expensive. Starting from 1st September 2016, Inland Revenue’s …

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“It is far better to foresee even without certainty than not to foresee at all.” — Henri Poincare When it comes to forecasting sales for the year ahead, it’s no mean feat, and that number you come up with can have a huge impact on your company. Many companies simply take last year’s figures and …

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You have probably heard that saying before – it has been attributed to many great business minds such as Peter Drucker and Tom Peters – and it refers to the fact that regular measuring and reporting keeps you focused on achieving what you want or need. It’s a sure-fire way of staying on track. Every …

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  “It takes less effort to keep an old customer satisfied than to get a new customer interested” Anon Did you know that the main reason your customers jump ship and shop elsewhere is not because of your price or the functionality of your product, but because they just want great customer service and a …

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