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Accounting NZ

Finding new customers can be time-consuming and expensive, with a new-customer campaign generating only around 5% of sales at best, and nothing at worst. So how can you ramp up your new-customer campaign to get the best results? 1. Get skills. Invest in skills to take best advantage of each opportunity: read more business or …

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Have you ever sat in a coffee shop on a lazy Sunday morning reading the paper, thinking you would really like another coffee but can’t be bothered to get up and order it? The result is that you don’t bother, and so the coffee shop loses your sale. How different would your experience be if …

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“Number one, cash is king… number two, communicate… number three, buy or bury the competition”. Jack Welch How often do you look at your cash flow? Profit does not equal cash, but when sales are buoyant and business is booming, you may not even be thinking about how much ready cash you have in the …

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